More than 40,000 convenience stores, known as konbini, can be found across Japan. Most of them are open 24 hours a day and 7 days a week.Strong competition between the major operators, such as Seven Eleven, Lawson and Family Mart, constantly produces new innovative products and services and makes Japanese convenience stores truly convenient.
To me, seven eleven is the most accessible convenient store, because there is one shop on the ground floor of the building my classes always take place. Lately I found a channel which contains some old but interesting TV commercials of 7-eleven, a widely spread convenient store in Japan. I really thank to one Youtube user who uploaded these videos. If you understand Japanese (even a bit), or you live in japan, you will feel the messages hiding in these commercials. And for you who are still beginning to learn japanese, it’s recommended to remember simple daily conversation in the script of those commercial. Most of them promotes 7-eleven as a friendly and familiar convenient store. I like them because they explain us about finding happiness in little things and how to appreciate them.
1. Fukuro he o-ire simashou ka (May I put them in plastics bag?)
5. Yuuki (courage)
7. Purpose: Seeking for Mood